Aaron Charlie's recent article on Social Media Today titled, "How Facebook Hashtags Will Affect Advertisers," discusses Facebook's newest addition to their site: the hashtag.
This new element to Facebook will most certainly have huge implications for advertisers. Using hashtags on Facebook, companies will now be able to promote happenings that will appear on users newsfeeds. This differs from the current system from paid promotion because clicking the hashtag will reveal anyone using it in conversation, providing businesses with a great tracking measure. The best part for brands is that they will be able to tap into a new market of consumers who may not like the brand or have friends that do.
With that said, businesses need to be aware that these promoted posts could lead users to become annoyed so planning and managing will be key to avoid a negative response. However, this holds true with any type of advertising on Facebook and such measures should always be considered.
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