The importance of visual content

A recent post on Socialmouths discusses the shift to visual social media. Research shows that consumers are more drawn to visual content than words and there are many ways for brands to capitalize on this idea.

With that said, brands should use visuals to share their message instead of words whenever possible. This can be done using videos, photos, animations and the like but brands should strive to use original content that is emotional and shows a connection to the audience. It is also beneficial to crowdsource visual content by asking fans to create and share their own content. The key, however, is to mix it up by sharing different sources of visual content!