In a recent blog post titled, "Humanize Your Business for Success in the Digital Age," Kaleef Lloyd speaks of the importance of brands engaging with their audience through social media.  In order to best do this, he suggests throwing away the business speak and instead communicating to them on a person to person level. According to Lloyd, humanizing your company and engaging consumers is something that should be a top priority for businesses.

Companies can begin to humanize their brand by creating a social culture. By encouraging employees to utilize their social media throughout their day, they become brand influencers and grow a following that ultimately leads to increased business success.

Next, it is extremely important to focus on the customers and always reply to their posts and comments in a timely manner. This will certainly help show the human side of a brand. To go along with this, consumer relationships should be the goal of all interactions. When relationships are formed, consumers will help build your brand by becoming ambassadors.

When customers feel a brand truly cares about them, they are much more likely to respond positively.  This is why engagement is so critical when brands use social media. However, this is not something that should be too difficult to do because at the end of the day, everyone behind the various social media channels is human and therefore knows how to act like one.