The Three Worst Ways to Use Social Media to Grow Your Business (And What You Should Do Instead)

In a recent post on Social Media Today, titled "The Three Worst Ways to Use Social Media to Grow Your Business (And What You Should Do Instead)" discusses how interactions and communications have changed because of new media.

The first bad strategy discussed is when brands create too many social networks.  The problem with this approach is that it becomes more difficult to manage as the number of social media accounts increases. Instead, they suggest investing more into accounts that are top performing and only use those that reach your target market.

The next bad strategy mentioned is relying on others to share for you. While this is ideal, it cannot be the only means of spreading information. Instead, it's more effective to have specific offers that are of importance to your audience and direct users straight to them.

Lastly, the article argues that focusing on easy, ineffective tactics is a poor approach and instead they emphasize the importance of engaging with your audience. To do this, it is best to appeal to topics that the target audience cares about such as nonprofits, so as to best position the brand.

If businesses follow these tips, I definitely feel they will see improvements in their efforts online. However, above all, I feel it is most important for brands to understand their target market and focus everything they do to what they desire. The key is giving the audience what they want.