Samantha Rupert recently posted an article on Social Media Today that discusses Twitter's new filter that will take effect on February 20th. Twitter will now sort tweets based on its' value and those of more importance will be placed higher in feeds. While it has not been revealed as to how tweets will be ranked, it will most likely take into account the number of followers of a given brand. This will greatly change the nature of Twitter and wil have many implications especially for small businesses who do not have a large following.
The new addition will change how small businesses use Twitter because their content will no longer be marketed to an endless pool of consumers. Instead, they will have to change their strategy in order to keep their followers engaged.
Unlike before, users will see a lot more advertising from large brands. Hopefully this change will not take away the appeal of Twitter because it has worked as a great tool for marketers of all sorts of brands. While I understand Twitter's desire to make more money, I hope that small and large businesses alike will continue to be able to reap the benefits from the marketing side.
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