A recent article from Social Media Today discusses how teenagers are starting to use Facebook less frequently. The average Facebook user has risen from 38 to 41 since 2010 and it seems that while teens are moving away from this social media platform, their moms are signing up. To further that, the number of active Facebook users in the U.S. has decreased by 7.37% in the last 6 months. These findings discovered that teenagers are beginning to prefer their phones and mobile apps over Facebook.
Such demographic numbers should be monitored by marketers so as to ensure correct targeting efforts on this platform. Many marketers assume teenagers are an easy target via Facebook, but recent data is showing this is not the truth. Overall, such statistics are extremely important and they cannot be overlooked.
Thursday, April 25, 2013
Sunday, April 14, 2013
The Facebook Emoticon
Once again, Facebook has a new addition. The new Facebook Emoticon will take users statuses to a new level. Statuses will now ask users to express how they are feeling, what they are doing, eating or drinking using brands tags. While Facebook currently allows users to tag brands in their posts, this new addition will actually "guide" users to use the tagging feature.
This feature allows for less interruptive advertising and has clear implications for businesses. They should begin focusing on how to get users to talk about their brand so the tag will appear in more and more feeds.
Overall, this is just a new tool for marketers to learn more about consumer habits. Hopefully, it will not cause too much interruption for users and will instead be beneficial to everyone involved!
This feature allows for less interruptive advertising and has clear implications for businesses. They should begin focusing on how to get users to talk about their brand so the tag will appear in more and more feeds.
Overall, this is just a new tool for marketers to learn more about consumer habits. Hopefully, it will not cause too much interruption for users and will instead be beneficial to everyone involved!
Sunday, April 7, 2013
2013: The year of the video
An article posted recently on Socialmouths focuses on the growing significance of Youtube and claims that 2013 is "the year of the video." Youtube is often underestimated as a key search engine and social network, but in reality it is the #2 search engine and a valuable social network.
Video should be a part of businesses content strategy for many reasons. Not only is video easier to consume than the written word, but videos appear in Google search. They are also beneficial to humanize your brand while entertaining and educating your audience.
The numbers really say it all. At this time, there are over 800 million monthly unique vistors, over 72 hours of video uploaded per minute, more than 1 million partner program members and over 4 billion hours of video viewed each month. And these numbers are growing, making it critical for brands to see the importance of adding YouTube to their social media strategy.
Video should be a part of businesses content strategy for many reasons. Not only is video easier to consume than the written word, but videos appear in Google search. They are also beneficial to humanize your brand while entertaining and educating your audience.
The numbers really say it all. At this time, there are over 800 million monthly unique vistors, over 72 hours of video uploaded per minute, more than 1 million partner program members and over 4 billion hours of video viewed each month. And these numbers are growing, making it critical for brands to see the importance of adding YouTube to their social media strategy.
The importance of visual content
A recent post on Socialmouths discusses the shift to visual social media. Research shows that consumers are more drawn to visual content than words and there are many ways for brands to capitalize on this idea.
With that said, brands should use visuals to share their message instead of words whenever possible. This can be done using videos, photos, animations and the like but brands should strive to use original content that is emotional and shows a connection to the audience. It is also beneficial to crowdsource visual content by asking fans to create and share their own content. The key, however, is to mix it up by sharing different sources of visual content!
With that said, brands should use visuals to share their message instead of words whenever possible. This can be done using videos, photos, animations and the like but brands should strive to use original content that is emotional and shows a connection to the audience. It is also beneficial to crowdsource visual content by asking fans to create and share their own content. The key, however, is to mix it up by sharing different sources of visual content!
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