An article posted recently on Socialmouths focuses on the growing significance of Youtube and claims that 2013 is "the year of the video." Youtube is often underestimated as a key search engine and social network, but in reality it is the #2 search engine and a valuable social network.
Video should be a part of businesses content strategy for many reasons. Not only is video easier to consume than the written word, but videos appear in Google search. They are also beneficial to humanize your brand while entertaining and educating your audience.
The numbers really say it all. At this time, there are over 800 million monthly unique vistors, over 72 hours of video uploaded per minute, more than 1 million partner program members and over 4 billion hours of video viewed each month. And these numbers are growing, making it critical for brands to see the importance of adding YouTube to their social media strategy.
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