Once again, Facebook has a new addition. The new Facebook Emoticon will take users statuses to a new level. Statuses will now ask users to express how they are feeling, what they are doing, eating or drinking using brands tags. While Facebook currently allows users to tag brands in their posts, this new addition will actually "guide" users to use the tagging feature.
This feature allows for less interruptive advertising and has clear implications for businesses. They should begin focusing on how to get users to talk about their brand so the tag will appear in more and more feeds.
Overall, this is just a new tool for marketers to learn more about consumer habits. Hopefully, it will not cause too much interruption for users and will instead be beneficial to everyone involved!
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