A recent article from Social Media Today discusses how teenagers are starting to use Facebook less frequently. The average Facebook user has risen from 38 to 41 since 2010 and it seems that while teens are moving away from this social media platform, their moms are signing up. To further that, the number of active Facebook users in the U.S. has decreased by 7.37% in the last 6 months. These findings discovered that teenagers are beginning to prefer their phones and mobile apps over Facebook.
Such demographic numbers should be monitored by marketers so as to ensure correct targeting efforts on this platform. Many marketers assume teenagers are an easy target via Facebook, but recent data is showing this is not the truth. Overall, such statistics are extremely important and they cannot be overlooked.
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